Crypto Exchange Crypto.com Will Become a Sponsor of the World Cup

Cryptocurrency exchange Crypto.com has become the first crypto trading platform sponsor of the FIFA World Cup Qatar 2022.

According to the press release:

“The company will be the exclusive sponsored cryptocurrency marketplace FIFA World Cup Qatar 2022 and will benefit from brand promotion both inside and outside the stadiums.”

The final part of the FIFA World Cup will take place in Arab country from November 21 to December 18, 2022.

FIFA Chief Commercial Officer Kay Madati has said:

“Crypto.com has already demonstrated a commitment to supporting top-level teams and leagues, major events and familiar arenas around the world, and there is no venue larger or with greater reach and cultural impact than the global football platform.”

In June 2021 Crypto.com became a partner of the “Formula 1” racing series, and in July entered into a partnership with the UFC mixed martial arts league. The company is a sponsor of the French club “Paris Saint-Germain” and the Australian Football League.