Crypto Exchange BitMEX Expands Association with AC Milan

BitMEX is expanding its relationship with Italian soccer giant AC Milan, moving from being its sleeve sponsor to a premium partner as well as its official cryptocurrency trading partner.

By tapping into the club’s global fan base, BitMEX hopes to increase its brand visibility.

The value of the new deal was not revealed.

Stephan Lutz, BitMEX CEO and Group CFO, spoke of his excitement for the expansion of the partnership and mentioned the company’s Guilds social trading feature as a product designed to engage AC Milan fans.

Guilds enables traders to join forces and compete against other traders in different teams.