Fox Corporation Rolls Out a Blockchain Platform with Polygon to Track Content

The Fox Corporation, a media conglomerate known for its brand names such as Fox News, has launched a blockchain platform called Verify, which allows firms to track how their content is being used online.

Verify, created in collaboration with Polygon Labs, aims to establish the origin and history of registered media used by artificial intelligence (AI) firms.

This technology will help readers and consumers identify the true source of content, especially as AI-generated text and images become more prevalent online.

The launch of Verify addresses the issue of content being used by AI tools without proper citation or copyright, and also gives media publishers control over their relationships with these platforms.

It is important to note that Verify focuses on the origin and authenticity of content, rather than its accuracy.

This platform launch may be a response to the ongoing lawsuits faced by Fox News for allegedly pushing false narratives related to the 2020 US presidential election.