PiixPay To Continue European Expansion As Swapin
Swapin, a leading European crypto-to-fiat payment operator formerly known as PiixPay, has undergone an ambitious rebranding process. Since 2017, the company has established a remarkable reputation as a reliable service provider operating in 100+ countries and aims to continue their EU market expansion with recently added B2B-targeted options.
In addition to the updated branding, Swapin reported the successful closure of a private investment round with €1.68M in funds raised. The investors showed unyielding support for the project and its goals for 2022 outlined by the Swapin team – in both the marketing and product development fields.
The Updated Swapin 2022 Roadmap
Although the product-related portion of the Swapin roadmap is filled with innovative milestones, there is a strong focus on the full-scale launch of their B2B-geared products. The first on the list is CoinCollector – a smart tool that allows businesses to issue invoices that can be paid in crypto, while they instantly receive fiat to their bank account. This feature hedges crypto market volatility, as it guarantees the exact amount of euros requested to be deposited into the business’s IBAN. Another essential addition to the product lineup is the E-com checkout widget that provides smooth integration and allows merchants to receive EUR and GBP when the initial transaction was made in crypto.
The B2C portion has also been updated. The two core services – InstaPay (a feature that allows crypto to be sent to the bank account of choice) and InstaFill (an option for the automatic conversion of digital assets to EUR and GBP) – remained untouched. In the meantime, Swapin is closely working on a crypto purchasing option named InstaBuy. While the release is scheduled for mid-2022, the managing team has already recognized clients’ high demand for a smooth and reliable tool to buy digital assets, including stablecoins for fiat, within the platform.
European Market Expansion Detailed
The extended product range will serve as a great foundation for further expansion into the European market. With a highly competitive product onboard, Swapin plans to hone in on the key regional markets across the EU like German, French, and a few others. This is to be achieved by adding additional languages to the company website, as well as extended marketing efforts using the funds raised. The new multilingual brand mobile application roll out will also significantly increase the accessibility of Swapin services.
Evald-Hanness Kree, CEO of Swapin, underlined the importance of the product’s traction:
“The key product enhancements that have been added recently are the result of the meticulous and persistent work of every Swapin team member. I’d like to thank our customers and investors for their dedicated loyalty, and wish to invite cryptocurrency enthusiasts and businesses to join the new era of crypto payments with us.”
Operating under license from the Estonian Ministry of Economic Affairs and Communications, Swapin is a reliable financial tool with funds protected in accordance with European law.
About Swapin
Swapin is an EU-licensed, regulated crypto-to-fiat payment processing company. The company offers a complete set of turn key solutions aimed at bridging the gap between digital and fiat asset flow. Swapin allows the conversion of personal crypto funds or incoming payments in digital assets into direct deposit to the selected IBAN account, avoiding excessive accounting and legal compliance struggles.
The variety of ready-to-go solutions, targeted both at individuals and businesses, allows for immediate fiat settlement in the desired fiat currency in only a matter of clicks.
